SYDNEY WORLD PRIDE
In 2023 the ABC was the broadcast partner for Sydney World Pride. The “Colour Your World” 360-campaign was brought to life in all its sparkle and glory.
The campaign was designed to raise awareness, to drive participation in World Pride and to build brand love for the ABC.
AWARDS
Promax Australia & New Zealand / Silver / Best Outdoor or Print Ad
Promax Australia & New Zealand / Silver / Most Innovative use of Digital & Social
OOH: LARGE FORMAT & DIGITAL PANELS
SOCIAL CAMPAIGN:
The campaign was designed for social first and included a TikTok transformation challenge.
WATCH CASE STUDY
CREDITS
Executive Creative Director - Diana Costantini | Senior Creative - Clare D’Arcy | Motion Designer - Richard Quy | Digital Designer - Sally Hong
Creative Manager - Tim Brown | Project Manager - Tasha Mahalm & Tabitha Halley | Producer - Marina Younger
