About me…

My career kicked off working in television in Queensland.  I was initially lured into the glam-ish world of publicity and communications but soon spotted the renegades in the corner, smoking cigarettes and cutting TV promos. I wanted in, immediately. Thankfully, the smoking didn’t stick, but my love for creativity certainly became a habit and I’ve never strayed far from arts, entertainment, media, or advertising-related industries ever since those days of Doc Martins and Winnie Blues.

One of my greatest joys was opening my own creative shop, TACTIC Creative. We won a truckload of pitches around the world, produced fantastic work, filled the shelves with golden gongs, and hustled in the small business arena for over a decade. Eventually, we landed the ABC as a client, which seemed to work out pretty well. A few years later, I went full-time at the ABC, eventually heading up their first in-house creative agency, ABC MADE. Fast forward 14 years, and MADE is a team of 55 mixed-disciplinary exceptionally creative creatives with shelves that buckle under the weight of a multitude of awards for creative excellence.

Things I love…

Solving big gnarly problems with creativity. A strategy that inspires great creative thinking. Expressing a strong concept in a single static image. Opening title sequences. Beautiful copy. Algorithms (also top of the ‘dislike' list). Staying curious. Grit, determination, and nice human beings. People who don’t ever settle for OK. Having paint on my hands. Pounding clay into weird vases. Art and design - in all its glorious forms.