ABC CELEBRATES 90 YEARS
For 90 years, the ABC has been connecting Australians and in 2022 we celebrated this significant milestone by bringing groups of 90 people together to celebrate and perform our brand song, “I am Australian”. Delivering an abundance of feels, this work has won global and local awards for creative excellence but more importantly, it built enormous brand love for the ABC.
AWARDS
Promax Australia & New Zealand / Gold / Best Image Promo
Promax Australia & New Zealand / Silver / Best Image Campaign
Promax Australia & New Zealand / Silver / Best Directing
New York Festivals / Gold / Station / Network ID Campaign
New York Festivals / Gold / Station / Station / Image Promotion
WATCH BRAND VIDEO
WATCH BEHIND THE SCENES
WATCH MAKING OUR LOGO IN-SITU
WATCH INDIVIDUAL SPOTS
90 singers performing on Arrernte Country, with the Central Australian Aboriginal Women’s Choir singing in Pitjantjatjara language.
90 drummers on a blazing Brisbane rooftop.
90 school children singing, with a few performing in Auslan.
90 dancers from the Sydney Dance Company, shaping our logo.
90 SINGERS
90 DRUMMERS
90 SCHOOL CHILDREN
90 DANCERS
SOCIAL CAMPAIGN:
WATCH FACEBOOK
WATCH INSTAGRAM
WATCH TIKTOK
CREDITS
Director Audiences - Leisa Bacon | Executive Creative Director - Diana Costantini | Executive Producer - Tasha Mahalm | Director - Tim Brown | Producer - Mark Risso-Gill & Tabitha Halley
Senior Creative & Editor - Justin O'Sullivan | Senior Designer - Francesca Snow | Digital Designer – Sally Hong | Director of Photography - Tony Luu | Production Coordinator - Amelia Preston | Social Media - Hayley Legg
“I Am Australian” composers - Bruce Woodley AO & Dobe Newton | Music arrangement - Uncanny Valley | Musical Director - Justin Shave & Charlton Hill
