ABC Kids is a brand packed with a whole lot of love, loyalty and trust so whenever we venture into brand work, we do so knowing that we have to connect on those terms. We can’t ever buy the attention of parents/carers or kids, we have to earn it.

In 2020, we rebranded, shifting the 30 year old apple, bee and carrot to an apple, bee and croc. A big shift. The brand update gave us permission to rollout a new brand campaign, bringing our beautiful brand character to life.

This work won us some lovely bling but more importantly, it won the hearts of Australian pre-school children too.

AWARDS