ABC NEWS
This campaign explores the things that matter to Australians and if it matters to Aussies, it matters to ABC News. The campaign ran across all media and was firmly positioned as an awareness-building campaign skewed towards ‘light’ ABC consumers.
AWARDS
Promax Australia & New Zealand / Gold / Best Outdoor or Print ad
Promax Global / Silver / Best Outdoor Static Ad Campaign
Graphis / Gold / Broadcast Print
OOH: LARGE FORMAT & DIGITAL PANELS
DIGITAL AND SOCIAL
CREDITS
Executive Creative Director - Diana Costantini | Producer - Tasha Mahalm | Project Producer - Marina Younger | Promo Producer - Justin O'Sullivan
Motion Designer - David Sindel | Senior Design Creative - Peter Renigeris | Photo Editor - Jacqui Vicario | Production Assistant - Agnieszka Switala
