GRUEN KEYART
Using all the AI tools in the box, we generated backgrounds, in real-time, and asked our Gruen talent to respond and react to the worlds that they helped create from their own prompts. Shaping this with the tagline, “Real intelligence, artificially enhanced” gave us a standout campaign for the return of this much-loved show.
AWARD
Promax Australia & New Zealand / Gold / Best use of Tech
OOH: LARGE FORMAT & DIGITAL PANELS
CREDIT
Executive Creative Director - Diana Costantini | Senior Creative - Clare Goodall | Motion Designer - Richard Quy | Digital Designer - Holly Lupo & Sally Hong
Creative Manager - Andy McNeil | Project Manager - Tasha Mahalm | Producer - Marina Younger
