GRUEN S14
Returning for its 14th season on the ABC, Gruen is a show about advertising. Three of our cast have been on screen since the beginning and we added two newbies to our ensemble. Conceptually we wanted to introduce Australia to our new cast and also bring them into the same world as our regulars.
We achieved this by shooting them as packaged dolls with the tagline, Collect us All. It was a fun shoot and the final result is a standout series of keyart that delivered a lot of brand love for the ABC and for this show.
OOH: LARGE FORMAT & DIGITAL PANELS
CREDIT
Executive Creative Director - Diana Costantini | Senior Creative - Clare D’Arcy | Motion Designer - Richard Quy | Digital Designer - Holly Lupo & Ann Hoang
Creative Manager - Andy McNeil | Project Manager - Tasha Mahalm | Producer - Marina Younger