Celebrating 5 years of Bluey on the ABC, we created Bluey Fest, a month-long 360 campaign finishing with a top 100 episode countdown, voted by the Australian public. We spread the word by creating bespoke key art, created by our friends at Ludo Studios, promos, radio spots, an Instagram filter plus we wrapped an ice cream truck in Bluey branding and drove that up the East Coast of Australia giving out free ice cream along the way.

Interstitials, idents, murals - the whole shebang.

1.7m Aussies tuned in for Bluey Fest with 23.3M reached on social.